Make your website more discoverable on Google
Optimising your website for search engines like Google is one of the most important things you can do to market your business online.
Tuesday 25 May
5:30pm - 7:30pm
1 Guinness Street, Greymouth, New Zealand
What's it all about?
Did you know that around the world, 167 billion searches are conducted on Google each month?
Of these searches, organic (unpaid) search clicks outnumber paid nearly 12 to 1
Join Samantha Beneke, West Coast Digital NZ, to learn how to make your business website more discoverable on Google by utilising search engine optimisation.
Topics covered:
Mobile responsive design.
SSL certificates.
Meta descriptions.
Keywords and how to implement them into your website for search.
Alternative text for images.
Image size and file name.
Heading Structures and how to get this right.
How to measure your efforts.
Local SEO (Google My Business)Real-time demonstration optimising a webpage for search.
Q&A
This workshop is targeted towards every small West Coast business that doesn't have a dedicated marketing resource, and people who want to put the power into their own hands when it comes to basic digital marketing for their business. This workshop is an introductory to intermediate capability level.
Presenter bio:
Samantha has twelve years of digital marketing experience working with award-winning brands. Her areas of expertise include search engine optimisation, analytics and reporting, user experience design, digital strategy, and social media engagement and digital advertising.
Across her career, she has worked for Mediaworks NZ, Media24, local government and regional tourism organisations. Samantha has a proven track record for increasing traffic to websites and social media channels.
Speakers
Samantha has twelve years of digital marketing experience working with award-winning brands. Her areas of expertise include search engine optimisation, analytics and reporting, user experience design, digital strategy, and social media engagement and digital advertising.
Across her career, she has worked for Mediaworks NZ, Media24, local government and regional tourism organisations. Samantha has a proven track record for increasing traffic to websites and social media channels.
This workshop is limited to 20 attendees so make sure you register soon to ensure you don’t miss out! Please bring along a laptop/device to this workshop.
