How to set up your own business website
Having a website is an opportunity to make a great first impression and give people comfort that you are a credible business.
Thursday 27 May
5:30pm - 7:30pm
1 Guinness Street, Greymouth, New Zealand
What's it all about?
If you plan on leveraging digital marketing to increase your leads and grow your business, you will likely want to drive traffic to a website or landing page.
Join Samantha Beneke, West Coast Digital NZ, to learn how to create and set up your own website for your business in a cost-effective and efficient manner.
Topics covered:
Choose a platform (WordPress / Squarespace / Wix / Shopify / Google My Business website).
Samantha will focus on Squarespace and do a real-time website set up with the class.
Account setup and pricing plan.Selecting a template.
Implementing and maintaining brand consistency through your website.
Adding content and optimising it at the same time for search engines.
Ecommerce for your website.
Put yourself in the shoes of your customer (user experience design).
Mobile responsive design.
Measure your efforts and the effectiveness of your website (Google Analytics, Crazy Egg, Website Grader).
This workshop is targeted towards every small West Coast business that doesn't have a dedicated marketing resource, and people who want to put the power into their own hands when it comes to basic digital marketing for their business. This workshop is an introductory to intermediate capability level.
Presenter bio:
Samantha has twelve years of digital marketing experience working with award-winning brands. Her areas of expertise include search engine optimisation, analytics and reporting, user experience design, digital strategy, and social media engagement and digital advertising.
Across her career, she has worked for Mediaworks NZ, Media24, local government and regional tourism organisations. Samantha has a proven track record for increasing traffic to websites and social media channels.
Speakers
Samantha has twelve years of digital marketing experience working with award-winning brands. Her areas of expertise include search engine optimisation, analytics and reporting, user experience design, digital strategy, and social media engagement and digital advertising.
Across her career, she has worked for Mediaworks NZ, Media24, local government and regional tourism organisations. Samantha has a proven track record for increasing traffic to websites and social media channels.
