Wednesday 26 May
3:00pm - 3:30pm
HYBRID
The days of traditional advertising, branding, and content broadcast are changing. Brands and products no longer see the value of a traditional TV commercial anymore, these days they’re wanting for more for their buck, to reach and engage with a larger audience, and for their consumers to have a deeper connection to the brand.
With a background in broadcasting television, Haimona Ngata has worked in the media and advertising industries for more than 20+ years.
In that time he’s directed, shot, and produced branding and advertsing campaigns for Red Bull, PUMA, Gatorade, Mountain Dew, Nike, Rapha, and many more international brands & agencies.
The first step in all his work is being able to craft a good story.
The second step is using the latest technology to tell the story.
This is the intersection of technology and creative story telling in a modern age.